Events make Cape Town even more popular

The Cape Town Cycle Tour is the world’s largest individually timed cycle race and remains a firm favourite.

According to the organisers, 42 510 cyclists entered the 2015 Cape Town Cycle Tour and this was the fifth time this research was conducted.

The economic impact of the race was calculated based on the expenditure information, and last year’s event generated approximately R408 million and 1 500 jobs.

The economic impact of the Cape Epic has been estimated at R300 million.

The event remains popular, with early-bird entries selling out in 10 seconds after they went on sale a day after the Grand Finale in 2014. Participants in the Cape Epic stay approximately 13 days in the Western Cape and international participants spend about R26 000 a person to travel to the race.

South African participants spend about R20 000 a person to travel to the race.

The event resulted in 1 100 hours of television coverage in 88 countries to an audience of 60 million.

According to the Cape Town Carnival report, last year’s event created 1 141 jobs and drew an estimated 55 000 spectators with 2 209 performers. The measured media coverage is estimated at R11 million which includes television, print, digital, billboards and public relations.

The Cape Town International Jazz Festival attracts about 38 000 festival-goers over the weekend. The free community concert will take place on Wednesday March 30 at Greenmarket Square and showcases some of the international and local acts scheduled to perform at the festival.

The festival also presents workshops throughout the city. The economic impact of the festival is estimated at in excess of R500 million.